Dear readers of our blog! We continue our previous topic about perfumes and their history.

The beginning of the XX century… Actually, at this time couturier Paul Poirier decided to complement his clothing line by aromas. It was the first step of perfumes to the modelling business.

François Coty continued the triumphant march of exquisite fragrances. He combined natural and artificial scents in the compositions. Created by him in 1917 “Chypre” (Cyprus) revealed oriental and amber scents that conveyed soft vanilla and bright natural aromas. It was a new direction for the family of scents and an important moment in the history of scents.

Taking into account the ideas of its predecessors, in 1921 incomparable Coco Chanel produced perfumes under the brand name “Chanel №5”, which made a real revolution in the field of perfumery and firmly established the fragrance in the modelling business.

The early 60’s are characterized by the growing popularity of men’s fragrances. Later, in the 70’s the “pret-a-porter” collection became fashionable and a new “pret-a-porter de lux” perfume appeared. Over the years it has not lost its high quality and sophistication and has become more accessible as a result of a marketing move called “haute couture”.

In the 80’s experiments with the appearance of perfumes began. Designers tried to combine the bottle and the appropriate perfume in order to emphasize the elegance and uniqueness of the scent. At the same time there is a fashion for thick, heavy, “amber” scents. They are replaced in the 90s by light natural aromas.

Nowadays scents and the fashion for them change very quickly. Today in perfumery there are about 6000 names of initial raw materials. This makes it possible to create a variety of compositions of scents that can satisfy the most demanding fan of perfumes.